Meet Sim
Every baker deserves good flour.
What started in a small home kitchen became a place where bakers help bakers.
It started with failure
Every baker knows this feeling.
Sim remembers her first loaf coming out of the oven—flat, dense, nothing like the pictures. She tried again. And again.
The real heartbreak? Penang didn't have the premium flour she needed. She made a promise: no baker in our community should have to give up because they can't find proper ingredients.
The starter that changed everything
A living starter, ready for your kitchen.
A trip to Europe revealed the magic of sourdough. Sim brought back more than just recipes; she brought back a passion for the "living bread." She cultivated her own starter at home, and couldn't stop thinking about it.
That's why we stock the same starter culture and high-protein bread flour she uses herself — so you can bring that tangy, living bread home, without the trip to Europe.
You're not baking alone
The best part of this shop? The people.
We've been there
Our regulars don't just buy ingredients; they stay to discuss hydration levels and folding techniques. Whether your cake collapsed or your yeast didn't rise, Sim is here to troubleshoot with you.
Start your first loaf
Never touched dough before? Perfect. We'll help you choose the right flour and guide you through your "baking road." You aren't alone in the kitchen anymore.
